Need a professional to help with your business’s SEO in Lawrence, Kansas? We can help!
Our Search Engine Optimization in Lawrence, KS, or SEO, as its commonly abbreviated, is our bread and butter strategy and foundation that all our other services lean on here at SEO Services KC. While the sometimes complicated and in-depth world SEO is constantly changing and evolving, we pride ourselves on staying on top of Google algorithm updates, content trends, and effective online marketing strategies specific to Lawrence, KS, and the Kansas City area to help your website rank higher on search engines like Google, Yahoo, and Bing.
We Do All Of Our Own Local Lawrence SEO Work Right Here In Kansas
All of our search engine optimization work is done locally, in-house, and we do not use any third-parties or outsource any SEO work that is completed for your local business in Lawrence, KS. This means we are able to not only control the quantity and the quality of the Lawrence SEO work being done for your website and business, but we are also able to keep our investment rates and SEO pricing fairly reasonable for most local business owners in the KC metropolitan area. We are proud to provide truly results-oriented, local SEO with proven results to local Douglas County, Kansas business owners. We have even seen our SEO efforts get better results, at a usually lower cost than efforts from our client’s full-service marketing agencies, such is the power of effective search engine optimization done right.
White Hat SEO Tactics: On-Site and Off-Site SEO
At SEO Services KC our search engine optimization tactics include, but are not limited to, the following: on-site page optimization of your website, online directory submissions, blog creation, social bookmarking, YouTube and Vimeo video creation, citation building, optimization of Google My Business, Yahoo Local, and Bing Local, Facebook, Twitter, LinkedIn, Instagram and Pinterest page optimization, blog posting, social sharing, online article creation, and reputation management. We believe the holistic approach works best for not only SEO, but your online reputation and local business branding as a whole.
Our Search Engine Optimization Process for Professional Lawrence Businesses
We believe a great website is a key to an effective a long-term search engine optimization strategy. Having a visually stunning website is great, and can definitely help create a stellar user experience, but we believe in also having quality content on your website, and making sure you have proper coding to help not only users easily read and experience your website and all of its pages, but search engines like Google, Yahoo and Bing as well.
It is because of this that after keyword research is conducted, our SEO process always begins with proper coding and editing of your website to give it the best chance possible to be indexed and ranked highly by search engines. Although this on-site optimization process can be quite extensive, we always work to make sure each page on your website has a search engine friendly meta title, meta description, proper alt tags on all images, and optimized H1 and H2 header tags. Setting up an on-site blog, and utilizing internal and external linking is also a fantastic way to build credibility for a web page.
After sufficient on-site optimization of your website and it’s individual pages, we begin our off-site optimization strategies which can both, directly and indirectly, affect your website rankings. Our off-site strategies are strictly white-hat, which means they will not lead to a penalization our your website or your search engine rankings. These off-site Search Engine Optimization strategies include everything from maximizing your social media presence, listing your business on top Domain Authority business directories like Yelp, Foursquare, Crunchbase, Yp.com, Angieslist, Manta, the BBB, etc, and strategic backlink building strategies as well. We even make sure your local Lawrence business has a presence on Google Maps, YouTube and more!
Frequently Asked Questions (FAQs)
Below are some of the most common questions we get related to our Lawrence SEO services. If you have any additional questions about search engine optimization or digital marketing, give us a call today at 816-808-3500 and we would be happy to help answer them!
What is SEO aka Search Engine Optimization?
SEO stands for Search Engine Optimization. It’s the practice of optimizing your website’s content quality, authority and structure to improve its visibility on search engines like Google. The goal is to increase organic (non-paid) traffic to your website through showing high in relevant search results.
Why is SEO important for my website?
SEO is crucial because it helps your website rank higher in search engine results, generating relevant traffic. Higher rankings mean more visibility, increased organic traffic, and better chances of reaching your target audience to increase leads, bookings or sales.
What are organic search results?
Organic search results are the non-paid listings that appear on search engine result pages (SERPs) like Google and Bing when a user enters a search query. These results are based on the search engine algorithm’s assessment of relevance and quality.
How do search engines rank websites?
Search engines use complicated and in-depth algorithms that take various factors into account, such as the quality and relevance of your content, website structure, user experience, relevant backlinks, and more. The exact algorithms are proprietary and subject to frequent updates.
What is on-page SEO?
On-page SEO involves optimizing individual pages on your website to improve their search engine rankings. This includes optimizing content, meta tags, headings, URL structure, and internal linking between the pages on your website.
What is off-page SEO?
Off-page SEO refers to activities outside your website that impact its ranking. This includes building quality backlinks, online reviews, social media engagement, influencer outreach, local directory citations, and overall online reputation management.
What are backlinks and why are they important?
Backlinks are simply links from other websites pointing to your own. They are important because search engines view them as a signal of your website’s credibility and authority. We like to think of them as “votes” for your website. High-quality, relevant backlinks can positively impact your SEO rankings.
What is keyword research?
Keyword research involves identifying the search terms (keywords) that your target audience uses when looking for information related to your website’s content. This helps you optimize your content to match those keywords, and is a vital part to any successful search engine optimization strategy.
Are there any SEO tools I should use?
Yes, there are various SEO tools available, such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and Yoast SEO (for WordPress users), which can help you analyze and improve your website’s SEO performance. We personally like SEMrush and Ahrefs.
How long does it take to see results from SEO efforts?
SEO results can vary based on factors like competition, keyword difficulty, and the quality of your optimization efforts. Generally, it takes 2-3 months to start seeing noticeable improvements, but significant results might take six months to a year. Our Lawrence SEO service should definitely be seen as a long-term investment in your website and business’s online presence.
Is mobile optimization important for SEO?
Yes, mobile optimization is crucial. Search engines prioritize mobile-friendly websites since a significant portion of internet traffic comes from mobile devices. A responsive design and fast-loading pages are key for good mobile SEO in Lawrence, KS, and a good mobile user experience.
Should I focus on organic or paid search?
Both can be beneficial and good investments for your business. Organic search (SEO) provides long-term sustainable traffic, while paid search (PPC) offers immediate visibility on Google through ads. A balanced approach that considers your goals and budget is often recommended, and we are happy to provide quotes and recommendations for both.
Can I do SEO on my own, or should I hire a professional?
You can certainly learn and implement basic SEO practices on your own. However, for more advanced strategies and to save time, hiring a professional SEO consultant or agency can be beneficial. Doing SEO the wrong way or with spammy tactics can hurt your organic rankings, so we recommend DIYers tread carefully and spend a solid amount of time learning the right and wrong tactics.
Does content quality matter for SEO?
Absolutely! High-quality, relevant, and valuable content is essential for your website’s SEO success. Search engines like Google aim to provide users with the best possible answers to their search queries, so well-crafted content is a key ranking factor to prioritize.
Is SEO a one-time effort or an ongoing process?
99% of the time, SEO is an ongoing process. Search engine algorithms change, competitors adapt, and your website’s content and structure may evolve. Regularly monitoring and updating your SEO strategy is important to maintain and improve your rankings, as well as stay ahead of your online competition.
Remember that SEO is a complex field that continually evolves, especially when it comes to Google’s search results. Staying up-to-date with the latest best practices and trends is essential for achieving and maintaining success in improving your website’s search engine visibility.
Local Business SEO in Lawrence, KS & Douglas County
Due to a high-demand in search engine optimization services requests, we currently only serve local businesses in the Lawrence, KS and Kansas City metro area. We are open to any and all questions regarding SEO, our optimization process, as well as current clients we work with and our team looks forward to hearing from you and seeing if Search Engine Optimization, and any of our other online marketing options such as Google My Business listing optimization, Business Consulting or local Google Ads Management would be both a feasible and worthwhile long-term online marketing strategy for your business growth. Every business is unique, and we always customize our local SEO solutions.