Need some to help manage Google Ads in Kansas City? Our PPC Experts in can help!
Utilizing Google Ads or Search Engine Marketing (SEM) and Kansas City PPC strategies for your business can be a great marketing investment depending on your industry, target market, and industry competitiveness. Google is constantly making search engine changes to try to drive more people to click on the paid search section, with the secondary goal of not harming the user experience in the process. We have almost a decade of experience in PPC advertising and Google Ads management in Kansas City, Overland Park, Lenexa, Shawnee, Olathe, Lee’s Summit, Independence, Wichita, Lawrence, Topeka, Leawood, Blue Springs, MO and the KC metro!
Local and Professional Google Ads Campaign Management for Kansas City Businesses
Our team is 100% Google AdWords Certified and although Google Ads, and the industry of Pay-Per-Click, can be an investment, we work with your local Kansas City business to help optimize and strategize the most effective terms to target on Google and ways to improve your ads Quality Score, which decreases your cost-per-click and can save you a lot of money in the long run.
PPC Account Setup, Management & Ongoing Monthly Optimization
We generally recommend setting a feasible monthly budget that you are more than comfortable with investing, and starting on the low-end if you have a general investment range in mind. This allows us to test different ads and target different keyword phrases to help you get website traffic and more qualified customers in front of your business in a fairly short amount of time, especially when compared to other search engine strategies like SEO.
The Difference Between Google Organic Search (SEO) and Google Ads (SEM/PPC)
While there are conflicting opinions throughout the online marketing of which is better for utilizing Google search traffic to generate leads and customers, the difference is pretty simple. Organic Search listings are non-paid for, natural listings that show up based on Google’s algorithm and a website’s supposed trustworthiness and relevancy towards a specific search query, these listings normally appear below the paid listings and can consist of a Google Maps section 3-Pack and around 10 listings per page on Google.
Google AdWords, or Paid Search listings, appear at the top and occasionally on the bottom of Google Search Result Pages, also known as SERPs. They show up based on a bidding algorithm through Google AdWords and are most commonly on a cost-per-click basis. It is important to know that paid search listings are, for the most part, constantly rotating in and out, and although a business can appear at the top of a SERP through paid search for one user, they may not be in that same position, or even there at all, for the next person who conducts the exact same search query later that day or later that week.
A great free tool that is provided by Google for finding out the average monthly search volumes for a particular phrase or word is the Google Keyword Planner! It is our professional opinion at SEO Services KC that effectively executed and well-strategized Kansas City SEO (Organic Search) and Kansas City PPC (Google Ads) can work together to be a very effective strategy for a business, and that SEM with Google Ads can be a great supplement to a business’ website traffic while search engine optimization efforts are gaining traction.
Top-Rated Kansas City Google Ads Management
The team at SEO Services KC is here to help when it comes to your PPC need and managing your Google Ads results to be trackable and optimized for performance. We are familiar with Local Search campaigns, Performance Max campaigns, Display Retargeting, YouTube Ads, and the other many options to help you generate leads and sales within the Google Ads platform.