According to our friends at Wikipedia, Search Engine Optimization, aka SEO, is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results, often referred to as Organic Search. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors ideally will be converted into customers or clients. SEO may target different kinds of search results, including image search, local search, video search, academic search and others.
A Long-Term Online Marketing Strategy
As an internet marketing strategy for your business website, professional SEO considers how search engines work, what people search for, the actual search terms and keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its internal content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines like Google, Yahoo, and Bing.
SEO: Detailed, Time-Intensive, But Worthwhile
Promoting a website by increasing the number of quality backlinks, is another SEO tactic, this can be done via online directories, blogs, social media, online articles, and social bookmarking. Local SEO in Kansas City follows these same rules and guidelines. It is our professional opinion and experience at SEO Services KC that while SEO can be a detailed process and definitely takes time and effort on a business’s end, it is a very effective and long-term business marketing strategy that we have personally seen give great results to businesses with quality websites in a multitude of industries.
Related Read: “How Long Does SEO Take To Work?“