In our last blog post, we explained what SEO (search engine optimization) is and an overview of some strategies used to accomplish higher rankings on search engines, particularly Google. Search Engine Optimization is a widely accepted, often integrated marketing strategy for small, local, and big businesses alike. Today we cover “Why Should A Business Invest In SEO?“.
SEO: A Business’s Investment on Their Website
Our team at SEO Services KC has found that local SEO in Kansas City is a great investment in most local businesses’ marketing budget, particularly those that are service-based that serve the entire KC metro or businesses that have a storefront address located in Kansas City, Overland Park, Lee’s Summit, Olathe, Blue Springs, and Independence, MO. The more populated and affluent an area is, the more valuable and competitive the search rankings usually are, especially on Google, Yahoo, and Bing.
Combining SEO With Your Current Marketing Strategy
Determining where to invest your business’ marketing budget can be tough to determine, as there are definitely a lot of options, whether it be investing in billboards, radio, Google Adwords, flyers, TV, trade shows, yellow pages, or social media ads, the options can be overwhelming. Our team at SEO Services KC believes that all businesses are unique and that there is no one strategy that works 100% of all businesses short-term and long-term.
For example, while social media ads may work for an online clothing company, social media ads may be a total waste of money for a local concrete contractor. Another huge factor to keep in mind is location, while a medium-sized yellow pages ad may yield a profitable ROI for a plumber in Warrensburg, MO, it may bring in very few if any customers for a plumber serving Overland Park, KS. These and more are all factors a local business, no matter what size, must consider when creating or adjusting their marketing strategy.
Related Read: “When Should SEO Be Used?“
Do Your Marketing & Keyword Research First
When considering implementing SEO as part of your business’ long-term marketing strategy for gaining new customers, patients, or clients, you need to look at the search volume for searches your potential customers would be searching for online. This can be done on Google through their free online tool, the Google Keyword Planner. Link to it here- https://adwords.google.com/home/tools/keyword-planner/. Determined on your average profit generated per customer, and the amount of online search volume being conducted on a monthly basis, SEO can be either a minor or major part of your marketing.
In our team’s opinion, every business should be optimizing their website to some extent, without it, your website’s traffic is severely hindered! Social Media Marketing and other online marketing strategies can be great compliments to SEO and should be considered as well. Being at the start of 2017, as we are posting this, we are predicting that we will see more and more businesses and customers preferring organic inbound marketing (SEO, Social Media Posts, PPC, Blogs, Helpful Articles, etc) compared to invasive traditional marketing (Billboards, TV, Radio, Emails Blasts, etc.)