The internet-age old question, an often the most difficult one for business owners to grasp concerning SEO as a marketing investment. Since SEO cannot be initially measured by clicks, impressions, CTR, or other metrics commonly used in digital marketing, it can be hard to measure a profitable ROI right off the bat since consistent results usually follow after multiple months of professional SEO time and effort. So the short-answer here to “how long does SEO take to work?” is simply that it depends, a couple of things that could potentially vary the length of time to see an increase in rankings and “results” are competitiveness for a search phrase, the current state of your website, NAP (Name, Address, Phone Number) consistency and even your domain age.
Related Read: “What Are The Best On-Site SEO Techniques?“
Our Experience: Quality Local SEO Takes 3-6 Months
A disclaimer here, the keyword phrases you initially rank on page 1 of Google for will more than likely not be your most desired phrases and the ones with the highest search volume. If a keyword phrase is highly competitive, it can take a year or more in some cases, again all depending on what the competition is doing, and what your current website is like. Based on current online marketing trends, it is also safe to say that the longer a business waits to start implementing, or investing in, quality white-hat SEO tactics, the longer it will take from the search engine optimization strategy start date in most cases as well.